Suddenly, the industry is questioning the purpose and setup of all trade shows in the industry which have for many years been anchored in people's agendas. On the opening day of the annual product managers' event, the Taichung Bike Week exhibitors were looking at many empty spots in their meeting schedule for the third consecutive year. This quickly raised the question among many: why are we here again?

A 'World Leading Show' doesn't just appear out of nowhere, as became clear after the first presentation of 'towards tomorrow - European Bike Show' at the fairground in Cologne, Germany. Building a leading trade show takes time, so the industry will have to live with a fragmented show landscape for some years as Eurobike is also ambitious. The German industry association has taken on a major responsibility for the industry worldwide by pulling out of the Frankfurt show and launching a new one.

Accell Group's bankruptcy has created significant uncertainty in the industry. Throughout the value chain, companies are closely following all developments around the potential takeover. September is the best time in Europe for retailers to decide which brands to offer in their shop next year and to order 2027 models. Retailers are now unsure what to do, as they can't wait too long.

"Our ambition is to become an increasingly important European point of reference, while preserving its original identity." Fabrizio Ravasio, managing director of Movestro and a founder of the International Bike Festival, told Bike Europe during this year's event. As a market with deep roots in road racing, high-performance cycling and Italian craftsmanship, but one that has yet to embrace e-mobility to the same extent as its northern neighbours, the IBF demonstrated that Italy is not simply relying on its cycling heritage but is striving for growth.

In response to rising raw material, energy, and logistics costs, the industry's largest component supplier, Shimano, announced a temporary 3% surcharge on all orders with a delivery date between 1 August and 30 November 2026. How does the industry absorb these costs while consumer prices are already under pressure? Are there still enough options for alternative sourcing, component specifications, and efficiency improvements, or will it just kill margins, as Giant Bicycles announced in their half-year results?

The German bicycle market rose 10% year on year between January and June, while e-bike sales increased slightly by 2%. Despite this positive market development, the German industry association ZIV is careful in its reporting and calls it only a 'slow recovery'.